The Peer Advisory Forum for CEOs and Their 2iCs
FutureXchange is a peer advisory forum for business owners, CEOs, and their 2iCs. Connect, share, and work through real challenges with peers who carry the same weight — because they understand what it takes.
The Challenge
Does any of this sound familiar?
If you checked even one of those boxes, you're not alone.
Isolated decisions are slower, more fear-driven, and consistently produce worse outcomes than decisions pressure-tested by trusted peers. This isn't just hard on you. It directly affects your business.
The Forum
We bring together business owners and operators from different industries, geographies, and company sizes for structured peer problem-solving using The xchange facilitation approach.
Deliberately assembled for the diversity of perspective they bring to every conversation.
Every session is professionally facilitated using structured, science-backed methods that produce real outcomes. This isn't freeform discussion. We go deep on your opportunities and challenges.
CEO and 2iC in the same room, working on the same problems. So the insights, decisions, and alignment travel home together.
A room where you sit and listen to outside speakers delivering opinions dressed as advice.
A room where you bring your toughest problems, and the collective wisdom of your peers produces better answers than any individual could generate alone.
"The smartest person in the room isn't a person. It's the room."Stronger Together
The Framework
These are the same five dimensions measured in the Stronger Together Assessment — so you'll see exactly where you're growing.
Building the trusted peer group you've never had.
Aligning CEO and 2iC to close the Translation Gap.
Creating the conditions where the truth can surface.
Moving from compliance to genuine commitment.
Building the human operating system the age of AI demands.
Why the Power Duo Matters
Your CEO goes to a conference, a peer group, or a strategy session. They come back energized, full of new ideas and a shifted perspective.
But you weren't in the room. You didn't hear the conversation. You're left guessing what changed, what it means for your priorities, and what your CEO now expects you to do differently.
That gap between insight and execution is the Translation Gap. It's the #1 source of misalignment between CEOs and their 2iCs. And every traditional peer forum makes it worse by only inviting the CEO.
FutureXchange eliminates it. Both of you are in the same room. Both of you hear the same conversations. Both of you leave with the same decisions.
For the 2iC
You are not a guest in this room. You are a full participant.
Every FutureXchange cohort includes both CEOs and their 2iCs. You'll have peers in the room who carry the same operational weight you do. The sessions are designed so both you and your CEO engage, contribute, and walk away with aligned decisions.
No more secondhand insights. No more guessing what your CEO is thinking. No more translating someone else's takeaways into your operational reality.
The Transformation
Carrying strategic decisions alone
Slow, fear-driven, cortisol-fuelled decision-making
CEO and 2iC operating on different versions of the truth
Innovation stalled by the loudest voice
Repeating the same strategic mistakes in isolation
Overwhelmed, isolated, running on cortisol
Pressure-testing decisions with your peer advisory board
Fast, confident, peer-validated decisions
CEO and 2iC aligned from the same session
Cross-industry insight and structured silence sparking new approaches
Learning from peers who have already walked the path
Energized, supported, running on trust
The Plan
Answer 15 honest questions about how you actually run your business. In 3 minutes, you'll get your Stronger Together Readiness Score across five dimensions. You'll see where your biggest growth opportunities are hiding — and where you're already strong.
Membership is by application only. We're selective because the power of the room depends on it. Each forum group is deliberately curated for diversity of expertise, industry, and geography. Bring yourself and your 2iC. Delivered entirely online, so you can attend from anywhere.
Show up monthly. Bring your real challenges. You and your 2iC will work through the five dimensions of Co-Creative Growth. You'll leave with clarity, committed next steps, and the confidence that comes from knowing your thinking has been tested by people you trust.
Membership
A hand-selected peer advisory board of business owners and operators who get you.
Our proven process unlocks the collective wisdom in the room.
Four-hour virtual sessions monthly. You bring your real challenges, and we go deep together.
Dedicated 1:1 coaching with you, or 1:2 with you and your 2iC. Real coaching time on the decisions that can't wait.
Several days of deep work in a unique location. Meet the larger FutureXchange community. (Typically $1,500–$3,000 including accommodations.)
Query our database of collective wisdom. Use our AI-powered coaching tool to test ideas and sharpen your thinking.
Land people in the room and out of performance mode. Break the armor through one-on-one connection with a stranger. You're paired with someone from a different company — no CEO with their own 2iC. No titles, no pitching. Just a real conversation.
One or two members bring their toughest business challenge. The group works the problem together: pressure-testing assumptions, surfacing blind spots, and building toward a decision.
Drive actionable commitments and build community accountability. Every person names what they need and what they can offer, then locks in specific next steps with their 2iC.
We don't deliver online because it's easier. We deliver online because it's better for what we're building.
When your forum isn't limited to whoever lives in your city, the room gets genuinely different vantage points. Harvard Business School research shows that geographically distributed teams generate more novel solutions because they draw on wider, less overlapping knowledge bases.
Choudhury et al., HBS, 2024
No flights, no hotels, no lost days. Stanford research found that structured remote collaboration maintains quality while eliminating commute friction, and participants report fewer distractions and more focused engagement.
Bloom et al., Stanford, 2015/2022
MIT Sloan Management Review found that online cohort-based programs with structured facilitation produced equivalent or higher engagement than in-person equivalents. The xchange Approach was built for this.
MIT Sloan Management Review, 2023
This isn't a COVID pivot. We have extensive experience facilitating high-impact online forums. The format works, and our annual in-person retreat gives you the deeper connection that only being in the same room can provide.
Who It's For
You have 10+ direct reports and carry P&L responsibility.
Your business has active revenues and you feel the weight of decisions that land squarely on your shoulders.
You're looking for a peer advisory group — not a networking event — where real challenges get real attention.
You're willing to share openly and receive honest input from others who get it.
You have a genuine openness to evolving how you run your business, how you operate, and how you grow.
This forum is not for spectators.
It's for people who show up ready to do the work, together.
Your Facilitators
Co-Founder, FutureXchange
Nearly three decades building, buying, running, and selling small businesses, including CONTI, a Vancouver-based AV company with a fifty-year legacy, sold to ET Group in 2022. A member of TEC, Axis Group, and BNI who experienced firsthand both the value and the structural limitations of traditional peer forums — then discovered The xchange Approach. That's why he wrote Stronger Together and launched the FutureXchange forum: to bring the CEO and their 2iC into the same room, because real alignment can't happen separately.
Co-Founder, FutureXchange
Fifteen years in B2B operations. Lean Six Sigma Master Black Belt. Certified xchange Guide. Helped scale a company to $44M from the VP seat. Clayton knows what it takes to grow a business and what breaks when you do. With deep expertise in AI transformation, operational systems, and organizational design, he helps business owners build companies that scale without falling apart. As co-founder, he brings the structure and operational lens that keeps every session focused on outcomes, not just conversation.
The Evidence
⅔
Are Carrying It Alone
Two out of three CEOs have no one outside their company to turn to for advice on their toughest calls — even though almost all of them want it.
Stanford GSB & The Miles Group, 2013
c > IQ
The Right Room Beats the Smartest Person
The smartest person in the room isn't a person. It's the room. Groups with equal voice and genuine trust consistently outperform their most talented individual member.
Woolley et al., Science, 2010
$8.9T
The Real Weight of Disengagement
Disengaged teams drain the global economy $8.9 trillion a year. The biggest factor? The quality of the people at the top — not the strategy, not the tech.
Gallup, 2024

Investment
Most peer forums charge $1,500+ per month for the CEO alone. FutureXchange invites the Power Duo together: one membership for both.
$1,297/mo
or $12,970/year (prepaid)
✓ CEO + 2iC included
✓ Monthly 4-hour facilitated sessions
✓ Weekly coaching office hours
✓ AI coaching + community hub
✓ Annual retreat access
$797/mo
or $7,970/year (prepaid)
✓ Everything in Forum
✓ CEO + 2iC included
✓ Shape the culture and direction of the group
✓ Founding pricing locked in for first year
✓ Once they're gone, they're gone
Community over contracts.
3-month commitment, then month-to-month. No long-term lock-ins. Stay because it's working, not because you're trapped.
Your Next Move
We launch our next cohort when we have four committed member companies.
Apply for a Forum